Naked Nutrition: NAKED Whey (unflavored)
Displayed tub price observed: 2026-10-01. Listing updated: 2026-10-01. Nutrition processed: 2025-04-17.
Naked Whey vs Optimum Nutrition
Naked Nutrition: $2.10 per 25g protein. Optimum Nutrition: $0.90. Compare the recorded prices, formula differences, and evidence below.
Swipe across to compare
Lab testing
Informed Choice · NSF Guideline 229 Functional Foods (not Certified for Sport)
Informed Choice
Index score
77GoodIndex / 100
84GoodIndex / 100
Cost / 25g protein
$2.10
$0.90
Protein / serving
25g
24g
Formulation / 100
100
50
Sugar / 25g protein
2.0g
1.0g
Flavor
unflavored
Vanilla
The trade-off in this comparison
Optimum Nutrition: Gold Standard Whey Protein Powder Vanilla (Vanilla) costs $0.90 per 25g protein versus $2.10 for Naked Nutrition: NAKED Whey (unflavored). That is $1.20 less per equal protein portion using the displayed rounded prices, or 57% less than the more expensive listing.
Optimum Nutrition: Gold Standard Whey Protein Powder Vanilla (Vanilla) scores 84/100 versus 77/100 for Naked Nutrition: NAKED Whey (unflavored). This is a formulation, sugar, and value comparison—not a safety rating or a test of muscle growth.
The stored labels give 2.0g sugar per 25g protein for Naked Nutrition and 1.0g for Optimum Nutrition. The selected flavors are unflavored and Vanilla; this is not a same-flavor taste test.
Calculated from the selected product records below. Recorded prices may have changed.
Naked Whey Isolate is not the original Naked Whey
Naked’s unflavored Whey Isolate product lists whey protein isolate and sunflower lecithin, with 30g protein per serving. Gold Standard 100% Whey lists 24g protein per serving. Comparing scoop prices would give different amounts of protein; the table normalizes both to 25g. The unflavored isolate’s two-ingredient description does not apply automatically to Naked’s flavored powders or original whey product.
Manufacturer information reviewed 2026-09-07. Formula descriptions are product-line context; the exact stored label drives each table value.
Products, sources, and dates
One highest-ranked eligible tracked whey listing per brand; lower cost per 25g breaks score ties. These selections do not represent every product from either brand.
Optimum Nutrition: Gold Standard Whey Protein Powder Vanilla (Vanilla)
Displayed tub price observed: 2026-10-01. Listing updated: 2026-10-01. Nutrition processed: 2026-09-10.
Cost per 25g = recorded cost per serving ÷ protein grams per serving × 25. Flavor, pack size, and label rounding can affect the result. Scoring methodology.
Frequently asked questions
Which selected product costs less: Naked Nutrition or Optimum Nutrition?
Optimum Nutrition: Gold Standard Whey Protein Powder Vanilla (Vanilla) costs $0.90 per 25g protein versus $2.10 for Naked Nutrition: NAKED Whey (unflavored). That is $1.20 less per equal protein portion using the displayed rounded prices, or 57% less than the more expensive listing.
Why can Naked have more protein per serving and still cost more?
Serving sizes and tub prices differ. A 30g-protein serving and a 24g-protein serving are not equal portions. WheyIndex divides the recorded serving cost by grams of protein and multiplies by 25, so the price comparison is for the same protein amount.
Do these results rank the whole brands?
No. The starting table selects the highest-ranked eligible tracked whey listing from each side, breaking score ties by lower cost per 25g. When scores are missing, the selection cannot establish a quality winner. Flavors, sizes, and available records may differ. Swap a powder to compare another version.
Are these prices checked today?
Not necessarily. The source records below show when the displayed tub price was observed and when nutrition was processed. These are stored observations, not checkout quotes. Manufacturer pages support formula context; their current prices are not substituted for the tracked retailer prices.